Ahrefs is a leading SEM tool for competitor analysis and website optimisation.

The software includes great features like:

  • Site Explorer: run a complete backlink competitor analysis, and shows you the organic keywords that a website ranks for in the organic keywords report.

  • Keywords Explorer: you can discover thousands of great keywords to rank for, analyze their ranking difficulty, and calculate their traffic potential.

  • Rank Tracker: includes interactive graphs that track your pages in the SERPs. Rank Tracker can quickly show you whether your SEO and content marketing efforts are working, or if they’re not.

  • Site Audit: allows you to analyze your website for technical SEO issues and monitor its health over time.

  • Alerts: sends you daily, weekly, monthly, or real-time notifications on new/lost backlinks, web mentions, and keyword rankings.